Our circles, ovals and ellipses project a positive emotional message. It suggests community, friendship, love, relationships and unity. Rings with an implication of marriage and partnership, suggesting stability and endurance. Curves that are feminine in nature.
The symbol in the middle was created to look like a ribbon that ties together a gift. A service that provides a fully tailored package in a way that the client feels like they are receiving a gift.
The felinity of the design has been balanced to include the masculine component, creating sophistication in the simplicity at the centre of it all.